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A penalty from Google means your search engine ranking is going to be impacted.  Stay with articles on Googles side that is good.  Its also very important to compose content related to your enterprise.  You might attract an audience but maybe not the ideal audience to your site, Should you compose a post on something that doesnt pertain to your business. Publish Unique Content Some business owners fall prey to using a service or niche advertising business to write and article content.  While thats okay, do your research to guarantee the content you are receiving is not also printed on another site.  A simple way is to conduct a search of the first paragraph of any material which you purchase from a writer or business. Check out this post on how best to compose content Should you arent able to outsource your blog posts.    Write Regularly A scenario that is frequent is that business owners start writing and then stop after a short time period.  Maintain an editorial calendar and adhere to a program for blogging. Its also important to recognize that there's essentially no limit to the maximum amount of blogging you're doing Even though you should strive to site at least once every month for a minimum.  A blog that hasnt may lead individuals that stumble across that the company to be believed by it is inactive also. You can eventually become the thought leader in your industry Should you write about something enough on your blog.  Not every post has to be award-worthy, while thought leadership is important.  Here are 130 ideas company blog themes that you may use all year long.    Break Up the Text No one likes to see a giant block of text.

 

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Name your article if your blog article is a listing of must-dos or hints.  Stumbling upon a blog post with 7 business blogging best practices presented in a numbered list is much more attractive to readers than a long post with seemingly no business.  Readers may be intimidated by long blocks of text . By breaking up blog posts speed bounces.    Use Pictures Another way to break text up would be by including pictures.  Images and graphics are appealing and keep viewers interested.  Returning to the example in the very first stage, using keywords that are targeted for it and youre if youre writing a article about an award your restaurant obtained include pictures of the award in the post!  Post pictures of this award ceremony or a party to celebrate the winners. In case you dont have some pictures to include, use a stock photo that is free rather than not adding any picture at all.  Keep in mind that properly tagging your images can help boost the SEO of the post to which they belong.   Images also have the capacity to rank on Google in an image search.     Establish Dont expect blog success instantly.  Results will take time.  Business blogs can help convert visitors into prospects almost immediately because they allow a company owner to show off their knowledge and expertise in the industry. This doesnt mean, however, that blogging working or right for you.  Blogging will pay off over time. Follow the following practices for your businesss blog and you need to see results!  For more help getting started with business blogging, download our free guide below: This post was updated and published.

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Should you use blogging to promote your company, you know that writing blog posts that are good is half the struggle.  Knowing how to name them, share them and when to post them may make all of the difference read, commented on and sharedor ignored.  The Colossal Content Marketing Report recently examined 1.16 million posts from 4,618 blogs by publishers including content marketers, individuals and media firms. When Should You Post If youre posting only on weekdays, like 87 percent of those posts in the study, you may want to reevaluate your plan.  Websites posted on weekends got more shares normally.  Saturdays were the very best day for sharing: Even though just 6.3percent of posts in the analysis were published on Saturdays, these posts got 18 percent of social shares. To 6 Eastern time), most engagement with and social sharing of posts occurred after hoursfrom 9 p.m. to midnight Eastern, with a big spike in 10 to 11 p.m. Takeaway: Try scheduling some articles for sharing or weekends articles on social websites afterwards at night rather than during business hours. Social sharing declined drastically, once post names went past 60 characters, however.  Should you ask a question in your post titles Survey says Yeswhile 95 percent of blog article names didnt include a question mark, those that did received almost twice as many shares.  Keep in mind that articles with a couple of question marks had the least amount of shares. Takeaway: When you title blog posts, start looking for a middle ground.  Interest is sparked by questions, but dont go overboard.  By using exclamation points and capitalize like a teenaged woman.  Where Do Readers Share Most social sharing of site articles happened on Twitter and Facebook: Twitter accounted for 38.6 percent of total societal shares, Facebook Shares for 26.7 percent and Facebook Retailing for 33.8 percent.

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Want more tips to market your business Register for your Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you comment on our posts, to ask questions about online marketing, get to learn other business owners and receive exceptional offers from our spouses on business services. Word Press has been around for a while and is a CMS capable of constructing about any type of Website you would want.  With that Word Press began as a humble platform for blogging.  You can see a lot of its ancient influences are present, although a tremendous amount has increased since its beginning. Theyre just part of the Word Press website as complete while sites are often contained by Word Press websites.  Blogs are additional on so often that they are almost considered an afterthought when it comes time to set them in.  We also want to caution folks about slapping them together too hastily or using blogs improperly while we strongly suggest a blog for most websites. Belowwe look at some blogging criteria and suggestions to ensure your Word Press blog is a resource which we want to see.  Readability Determines Retention When you look at a blog post, you can immediately tell if youre going to read the article according to its ease of studying. Unless that articles is amazing, we dont stay on these pages for at least a few paragraphs, even if that!  Its critical to be certain that your audience isnt fighting with your layout to read the article when putting together your blog.  Below are tips to keep your legibility in order: Use larger fonts.