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1 tag should relate to many different themes and keywords which you have posted about and no more than three tags should be assigned by you .  Make certain that the tags you choose are diverse and not just persistent of one another because this can actually hurt your search engine optimization efforts. Together with helping readers find what theyre searching for and reviving a number of your content that is previous , internal linking permits you to highlight your website's validity.  It is possible to connect to some other blog posts or into your webpages.   Shorten Your Blog URL Website URLs are among the very first things that search engines crawl because its another touch point for the motors to tell what your page is about.  For this reason, its important to maintain your URL readable and also to prevent a mess of numbers and figures that provide no context to the reader or to search engines.

 

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Below is a sheet that breaks down the anatomy of a URL; it reveals where to put keywords and the best way to structure them.  Remember that your URL doesn't need to be an immediate pick up of the webpage title.  Using shorter URLs is a practice that is blogging best because they are easier to comprehend. You'll be on the right path to producing articles for your readers and creating a better site strategy.

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From what Ive learned SEO gets you up to now.  To reach the top and stay there, an article has to be useful to the reader.  The reason for this is because it aligns with Googles number one want to rank the finest content. Here are just six of those practices Ive used to assist my posts rank to help you out.  By the end of this article, youll have a easy playbook.    The fantastic Word Length If you Google Perfect word length for a blog post youll come across this commonly used chart in the Serp IQ research: a lot of people utilize this chart to justify writing really really long articles. In my experience, a manual will outrank a mediocrely helpful manual of 2,000 words any day.  However, my personal rule of thumb is to aim for 1,500 words.  And while I just said there is not any ideal span, I follow this rule because it compels me to consider all angles of the subject Im speaking about.

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  They scan.  In reality, research finds that youre blessed if people read more than 20% of what youve written. Consequently, if you want to keep people engaged along with this particular essay, youve got to break down your writing . They seem like work.  They frighten people off.  If you scare off people, they leave your site.  And should they leave your site, thats a sign to Google your article isnt very beneficial.  And when its not helpful, you start to fall in rankings.  Therefore, when you compose, look for chances to divide your paragraphs into shorter chunks. Why Your Headings Need Hooks Look at both of these subheadings and decide on the one which catches your attention more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline catches my attention more, and Ill guess it does for you too.

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The first headline gets the answer to the issue inside.  How do you fry an egg Utilize cooking spray.  Theres no hook. Theres no reason to read the article.  Curiosity is created by the second headline.  You dont understand what is going to make an egg easier to unsubscribe if you don't keep reading. And if they remain on your own webpage more, thats an indicator to Google which youve got good content.  Therefore, after youve written your post, go back and search for opportunities to create hooks.  Should you require help with your pins and headlines, one resource I turn to time and time again is this free guide on how best to compose Magnetic Headlines. A research conducted by Florida State University found that list-making eliminates the cognitive effects of unfulfilled objectives. Participants in the study were much more likely to achieve goals when they generated lists than people who didn't.

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A Featured Snippet is an answer to a search result that Google picks from an articleand most frequently its in the form of a listing.  In the case above, Google reveals lots of measures about how to plan an occasion right within its results.  The reason Featured Snippets are so valuable is that if your post is your one Google picks to attribute, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for many of Wild Apricots articles, as theyve increased our rankings and our visitors.  If you want to get a Featured Snippet, theres still some speculation on how Google picks them, but generally when I write a blog article, I attempt to add lists or measures as often as possible.   The Kinds of Pictures That Work Finest Take a look at these two pictures.   Its not only that the picture of stones isnt appealing, but its that were actually hardwired to like images of people better.

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Since I started using images of people in my blog articles, Ive noticed they get shared a lot longer, which is just another variable Google considers in its positions.  Its a small change which makes a big difference.    Why Your Articles Should be Evergreen Have you ever clicked on a post from a Google search result only to find the content outdated When I come across outdated content, I click on the back button and try another outcome. Thats why if I need something to rank highly, I attempt to make whats called evergreen contentcontent that remains relevant during a lengthy time period.  This means I avoid writing about things that have time-based info or fads.  Some of Wild Apricots evergreen content has been in the top of Googles search results for years. If youd enjoy my entire playbook on nonprofit SEO, you can observe my free webinar How to Boost Your Organization by Getting Lots and Lots of Traffic to your site.